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General Management

…. where knowledge is widened, understanding is deepened, attitudes are refined, skills are honed and performance, professionalism and potential are enhanced.

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The General Management School aims to help individuals develop their personal knowledge and competence across all the operational functions of a business or other type of organization and at all levels of responsibility from supervisory through middle management to executive.  Students may study individual subjects e.g. how to prepare for an interview, part programmes aimed at earning CPD awards e.g. customer service or whole programmes aimed at achieving Chartered Manager status.

The General Management School is designed to allow you to choose how you wish to learn:

Accessing your learning resources

*       Library mode – just enter the school and browse through all the knowledge that is freely available.  Use the menus to choose where you might go and follow the links to wherever your interests take you.

*       Search mode – use the search engine to find specific subjects of particular interest to you and your needs.

*        Topics – this is a search macro which collects for you all the knowledge on each of 70+ standard management topics.

*       Structured mode – use the Pathway facility to follow structured learning on general management subjects

Focussing your learning activities

*       Use the On-line Coach to identify your personal learning and development requirements and receive a personally tailored study programme

*       Use the On-line Feedback Assistant to convert appraisal or 360° feedback in to a personally tailored study programme

Development Programmes

Self-Development Programme +

Self Development

All of your learning, and your management of your studies and progress, takes place in the Locus Learning Centre, our dedicated learning facility.  Here you have unrestricted access to all the materials, tools, exercises and learning resources you will need for implementing a personal self-development programme.  You also have access to our Coffee Shop where you can meet and talk with your fellow students and our faculty members about any aspect of management and management development.

As you are newly enrolled you may find the following information useful:

  • A starting point.  For people new to web-based learning, getting started can sometimes be a daunting task.  We encourage all students to just browse anywhere and everywhere so that you can experience for yourselves how the linking works and to discover all the different areas you have available.  You can’t break it – so go where you wish.  However, it may be helpful to know the following:
    • The Locus contains a vast quantity of individual articles, exercises, case studies, diagnostic and learning tools and much more.  Critically, these are all hyperlinked to each other wherever there is a common thread of knowledge and you can navigate your way around the Locus simply by following the hyperlinks.
    • You can access all the different categories of content by selecting any item from the top menu in the Locus.
    • You can access the different types of tools and learning resources by selecting any item from the left menu in the Locus.
    • You can access your learning history by going to the ‘My Activity’ page.  Just click on the heart symbol in the right margin
  •  An alternative starting point.  If you would prefer a definite starting point rather than just browsing, we recommend the following:
    • Learning Adviser – select this tool from the left menu and complete the exercise as directed.  When you submit your answers, the Learning Adviser will identify your personally preferred style of learning and provide you with specific advice on how you should use the Locus to achieve the best learning.
    • Top Ten Tips – select this from the left menu and you will see an extended list of management subjects.  Select any one from the list and you will be able to read ten key points on how to be effective in that area of management.  Additional links to other knowledge is often provided to encourage you to learn more.
    • What’s New – select this item from the left menu to read the latest updates to our learning content.
  •  To access your learning materials you can use the Locus in three possible ways:
    • In Library mode where you can just browse and read whatever you find.  To get started, open any article from the list under ‘Articles’ in the top menu of the Locus.  You can read the whole article or follow any of the hyperlinks within the article to wherever they take you.  To start a new reading thread, simply open a new article.
    • In Search mode where you can go directly to specific content or subjects which interest you.  Just enter a suitable word or phrase in the search bar and let the engine do the rest.  The ‘Topics’ item in the top menu is a search macro which has already organized all the materials into the most common subject groups in management.
    • In Structured mode where you can follow a guided pathway through the materials in order to achieve a pre-determined set of learning outcomes.  Just select your guided route from the list under ‘Pathways’ in the top menu.
  • Every time you enter the Locus Learning Centre, you will be taken to page called ‘My Activity’.  This page maintains a record of everything you do in the Locus.  Simply select an item to remind yourself of your past activity or to pick up where you stopped last time.  This page also gives you access to:
    • a group of social networking tools you can use to link and talk with fellow students
    • a Q and A forum where you can get help from colleagues and faculty
    • content or collaboration rooms where you can hold private discussions with other members of a learning cohort or group of special interest.

You can return to this page any time simply by clicking on the heart symbol at the top of the right margin.

  •  Bookmarks and Pins. If you would like to remember an article so that you can come back to it later, you can simply click on the ‘Bookmark’ link and the details will be stored in the bookmarks section of your ‘My Activity’ page.  Similarly, if you want to note a particular paragraph or sentence in an article for use later, simply drag the yellow Pin from the right margin to the piece you want to remember, add a note and select ‘save’.  The Pin will be added to your list in your ‘My Activity’ page.
  • Diagnosing personal learning requirements.  There are two specific tools available:
    • On-line Coach.  This tool collects data from your current job, a future job you are planning for or from your own goals and aspirations, to identify the knowledge and skills you need to be effective.  It then uses data about your existing knowledge and skills to identify your priority study areas.  The Coach then automatically develops a recommended programme of study to address your priority needs.
    • On-line Feedback Assistant.  This tool is similar to the Coach except that it uses data from an appraisal process or a 360° feedback tool as its starting point

Both these tools are available from the left menu and are fully automated once you have inputted the required data.

  •  Personal Development Planner.  This tool enables you to plan and manage your learning and development activities by setting new goals and timescales and reviewing your progress and past achievements.  It is available from the left menu. Basic guidance is available within the Planner and more details guidance can be found in theManaging your Career pathway.
  • Learning Feedback Tools.  Receiving feedback during learning is an essential process.  It is important in consolidating the understanding and development of your knowledge and skills, to know whether you are making the right progress with your learning.  In the Locus we have two feedback tools:
    • Exercises – these are accessible individually from the left menu under ‘Achievement Record’ or, very commonly, as part of an article or learning pathway.  Completing an article provides what is technically called ‘formative feedback’.  All exercises are marked automatically when you click the ‘submit’ button and immediate feedback on your results is provided complete with a rationale as to why and answer is right or wrong.  It is this rationale which enables you to learn from feedback.  There are three types of exercise:
      • Knowledge which measure how much you know
      • Self-Awareness which measure what you think
      • Comprehension which measure how much you have learned

You may take any exercise as often as you wish and the Locus will always remember your last score which you can review at any time by following links within the expanded box under the title.

    •  Reflective Learning Journal – this is also accessible from the left menu and is a facility for recording what you have studied, how well you have learnt and what your learning has enabled you to do differently in your work. You can also record what you think about your development and how you feel about it.  This ‘reflective’ process i.e. thinking about yourself and your development, is again a powerful tool for consolidating your new knowledge and skills and their application in your work.  The thinking person is the learning person.

To access the Locus Learning Centre, click here

Certificated Self-Development Programme +

Certificated Self-Development Programme

As with the Self-Development Programmes, all of your learning, and your management of your studies and progress, takes place in the Locus Learning Centre, our dedicated learning facility. Here you have unrestricted access to all the materials, tools, exercises and learning resources you will need for implementing a personal self-development programme. You also have access to the Locus Coffee Shop where you can meet and talk with your fellow students and our faculty members about any aspect of management and management development.

In addition, you have opted to submit assignments for assessment by one of our tutor team with a view to being awarded a Marshall Gurney Institute Certificate of Achievement.

All of our Certificates are graded to comply with the UK National Qualifications Framework and are offered at benchmark levels of 3, 5 and 7.  These levels are equivalent to sub-university, Foundation Degree and Masters Degree respectively in academic terms or supervisor/junior manager, middle manager and senior manager in business/organizational terms.

A full list of the certificates available, with their grade level, can be accessed by selecting ‘Certificates of Achievement’ from the left menu of the Locus Learning Centre or by clicking here.  This area of the Locus also provides guidance on how to submit assignments for assessment and on the conditions for accepting assignments for assessment.

Students’ attention is drawn, in particular to five conditions:

  1. The fee for assessing an assignment must be paid in full before any assignment is returned to a student
  2. Only one re-submission per assignment is allowed
  3. There are no time constraints on when an assignment is submitted
  4. Students are required to submit a copy of their results showing a pass grade for the Comprehension Exercise from the Pathway relating to the assignment
  5. Students are required to certify that the assignment submitted for assessment is all their own work and complies with the Marshall Gurney Institute policies on plagiarism, passing off and substitution.

For help in getting started, students are advised to read guidance notes provided in the Self-Development Programme section.

Diagnostic Tool + Mentored Self-Development +

Certificate of Professional Development

The award of each Certificate of Professional Development is based on your successfully completing a single learning module. You can complete as many modules as you wish and will be awarded a Certificate for each successfully completed module.

A full list of eligible modules and their learning outcomes is available here.
The grade or academic standard of each module is specified on the list and an explanation of the grades is available in the Qualifications and Grades Framework which is available here.

To complete a module it is necessary to complete each of the following three elements:

  • a formal learning Pathway – Pathways are accessible in the Locus Learning Centre from either the Pathway link in the top menu or the Advanced Pathway link in the left menu.  Each pathway will require approximately 20 hours of study and you can begin your study simply by selecting your chosen Pathway from the lists.  To successfully complete your Pathway, you must achieve or exceed the pass mark (75%) in the Comprehension Exercise at the end.  The exercise is assessed automatically as soon as you submit your answers and you will receive immediate feedback of your result.  You may complete the exercise as often as you wish and the Locus will always remember your last answer.
  • a period of work-based learning – Work-based learning is implemented by actively applying your newly acquired knowledge to your normal work situation with a view to testing its application for development of your own and/or your team’s work performance.  In addition you are required to reflect on your experience of applying your new knowledge, evaluating how well it has worked, what you would reinforce or change in the future and thinking about how you feel about the change in your behaviour. This reflective process generates immediate feedback to yourself which enables you to enhance your learning.  To help with the reflection process, the Locus provides an on-lineReflective Learning Journal which is accessible from the left menu.  To successfully complete your period of work-based learning, you must undertake 60 hours of learning and to evidence this by providing at least one substantial entry in your Journal for each week of your studies in the Module.  Guidance on how to implement and manage work-based learning is available here and on how to complete a reflective learning Journal here.  Please note that this 60 hours is concurrent with your normal work and NOT additional.
  • an assignment – After completing your formal and work-based learning, to complete your module you are required to research, write and submit an assignment for assessment.  Assignments are designed to assess how well you have assimilated your new knowledge and how well you understand how to use it to good effect.  Assignments may be in any format but typically they will require an essay response, the design and delivery of a presentation or an analysis and report of a case study.  The whole process of researching and completing your assignment will take approximately 20 hours.  Assignments, complete with their assessment criteria are available via the link in the left menu of the Locus.

Tutor Support
When you enrol for a Certificate of Professional Development you will be allocated a personal academic tutor.  The role of the tutor is threefold:

  • to provide initial guidance and counselling on your study plans for completing your CPD module
  • to supervise your study progress as you undertake each element of the module
  • to make the initial grading assessment of your Comprehension Exercise, your Reflective Learning Journal and your Assignment.

At all stages during your studies, your tutor will have supervisory access to your exercise results and your reflective learning journal and may make comments on your progress and/or the quality of your work.

Please note that your tutor is not your teacher.  He/she will supervise your learning.  Your learning comes about through studying the materials in the Locus, reading books, talking with others and reflecting on your new knowledge and how you are using it.

You have a maximum of three hours access time with your tutor during the period of studying your module and this will always be via email contact unless you and your tutor make any other private arrangement.  Please note that in addition to your tutor support you have unlimited general faculty support and peer support via the Locus Coffee Shop and any content/collaboration groups of which you are a member.  You are strongly encouraged to make use of this additional facility.

Planning your learning
The regulations for the award of a Certificate of Professional Development set out a maximum of eight weeks study time for each module and a minimum of four weeks.  Each of our modules has therefore been designed to be completed in six weeks of part-time study and you should therefore plan your learning on this basis.  The six weeks accommodates different rates of learning or interruptions to your study programme.

However it is important to note that assignments cannot be accepted earlier than four weeks after your registered start date nor later than eight weeks after this date.  In case of difficulties it is important to contact your tutor at the earliest possible opportunity.

Getting started
You can start studying for your Certificate in Professional Development as soon as you wish simply by going to the Locus and starting on your chosen pathway.  However, at the same time you should also contact your tutor – you will have received his/her contact details when you enrolled for your programme – to agree your registered start date and to establish the communication process.

Enjoy your studies …. And don’t forget to join your colleagues in the Locus Coffee Shop

Enrol Here +

Enrol Here

To enrol with Marshall Gurney Institute where you will have complete access to all our learning and development resources, simply click the button below to complete and submit your registration.